Following AirAsia’s move to Singapore’s Changi T4 on 7th November, the airline plans to enhance LCC air travel through digitalisation. The state of the art new terminal uses the Fast and Seamless Travel (FAST) system which streamlines airport processes through greater digitalisation. Data collected and experience gained at Changi T4 will be analysed, to be rolled out across AirAsia Group.
AirAsia Group CEO Tony Fernandes, AirAsia Singapore CEO Logan Velaitham and Changi Airport Group Executive VP of Airport Development Yam Kum Weng spoke to media at Changi Airport today.
Tony Fernandes spoke at length, covering a number of pre-flight, inflight and post-flight initiatives designed to improve passenger experience.
- ROKKI, provider of paid WiFi and free in-flight entertainment
- ‘Amazon of the Skies’ online shopping
- Travel 3Sixty on-ground activities
- Financial product Big Pay
- Loyalty programme and virtual currency BIG Loyalty.
Also in the works is a plan to work with Palantir to develop a secure entry system for trusted travellers through collaboration with airports and government agencies. This will speed up immigration at airports within Asean.
He further commented that the move to Changi T4 is another step in AirAsia’s journey as a digital airline.
…. Now, working with CAG, we are moving on to the digitalisation of our airport experience. The improved savings and efficiencies from FAST align perfectly with our quest to maintain the lowest cost structure as well as our vision of seamless travel, which means lower fares for our guests and more traffic for Changi. Tony Fernandes
With the recent move to Changi T4, AirAsia has access to a fully-automated terminal which incorporates FAST initiatives including:
- automated check-in kiosks to retrieve flight bookings, print boarding passes and bag tags
- automated bag drop
- immigration clearance and boarding gates
all powered by facial recognition technology.
AirAsia Singapore was established in 2004 as a virtual hub with 2 daily flights to Bangkok. Singapore is now AirAsia’s third largest hub, with 40 flights daily and 280 flights weekly, operated by four AirAsia affiliates. These affiliates, from Malaysia, Indonesia, Thailand and Philippines carry passengers to fifteen destinations across Asean.
AirAsia is the largest foreign airline group in Singapore, accounting for more than one in eight passengers. They’re also the largest LCC in Changi T4.
Photo © Siow Jing En, Sin Chew Daily