‘Tis the season to be jolly! So head to ‘Destination: GOOD’ 2017 to pick up some great Christmas gifts and help fund a good cause.
If you’re looking for that perfect gift for a special someone, look no further than klia2, Kuala Lumpur.
AirAsia Foundation, philanthropic arm of AirAsia Group, has officially launched ‘Destination: GOOD’, its first social enterprise pop-up shop at klia2. The outlet, a joint collaboration with Malaysia Airports, offers specially selected social enterprise gift items from around the region.
What’s on offer?
On offer are over 200 products, sustainably produced by 25 Asean social enterprises. Reflecting klia2’s position as AirAsia’s home base and the airport serving the widest Asean network, Destination: GOOD carries a selection of products including organic produce, stationery, accessories and home décor.
Homegrown social enterprises whose products are available at the store include
- Malaysian Unity of Cultures (MUOC),
- Bingka KL and
- Batik Boutique
From Asean, the store features selections from
- Selaka Kotagede silversmiths, Indonesia,
- Rags2Riches artisans from the Philippines,
- Folkcharm weavers, Thailand and
- Zo Project paper-makers from Vietnam
In keeping with the season of giving, AirAsia Foundation has also introduced four ‘GOOD boxes’ filled with goodies from its wide range of gift items. Retailing at MYR100 or USD25 per box, you can choose from four different themes – Travelling, Dressing, Playing, and Cooking.
Where can I buy?
AirAsia flies across all ten Asean countries, so you can make your selection at the Group’s hub, klia2, Kuala Lumpur. Destination: GOOD pop-up@klia2 aims to create a unique shopping experience for travellers passing through the terminal.
Available while stock lasts, passengers travelling from klia2 can purchase the GOOD boxes as a great gift for family and friends. AirAsia passengers can purchase the GOOD boxes on board ROKKI shop from 1st December, 2017.
….. Since 2012, we have awarded 19 grants for social enterprises to expand their businesses. While doing this, we realised that many of them needed help to reach new markets. AirAsia Foundation Executive Director, Yap Mun Ching
She added that the partnership with Malaysia Airports helps provide the social enterprises with an international platform. It’s also a good way of jointly marking ASEAN’s 50th anniversary in a meaningful way.
The Managing Director of Malaysia Airports added his support:
Destination: Good’s main objective of providing platforms for ASEAN social enterprises certainly resonates well with Malaysia Airports’ on several levels.We look at this collaboration as an extension of our CSR efforts to support enterprises from our neighbouring countries. This collaboration also marks yet another initiative by both the airlines and airport operator to improve total airport experience for our passengers. Badlisham Ghazali