Mixed martial arts organiser UFC will work together with AirAsia to deliver first-time Octagon® Branding for UFC® 229: Khabib vs McGregor. Billed as the biggest fight in MMA history, UFC lightweight champion Khabib Nurmagomedovfrom Russia, takes on Irishman Conor McGregor. McGregor is a former two-division UFC champion, fighting out of Dublin, Ireland.
The bout takes place on Saturday, October 6 at T-Mobile Arena in Las Vegas inside the world-famous Octagon®. The famed red corner will be taken over by AirAsia. This creates unparalleled visibility for the airline brand on fight night.
…. AirAsia is one of the most widely recognized brands throughout Asia – Pacific and they are a perfect partner to help us build positive brand awareness for UFC. ……….This partnership is a great fit and we look forward to launching more exciting experiences for our fans. UFC President Dana White
Why UFC® and AirAsia in Las Vegas?
Visibility is the first reason. AirAsia’s cabin crew will join UFC’s Octagon Girls on stage during the official ceremonial weigh-ins. There’ll be thousands of fans in attendance. Millions more will be watching worldwide, across UFC’s social, digital, and Pay-Per-View broadcast of the event.
AirAsia’s Group CEO Tony Fernandes is thrilled to be part of a UFC world first. He sees the event as a great way to connect with MMA fans around the world.
…. We look forward to having amazing athletes fight out of the AirAsia red corner. Tony Fernandes
Secondly, the collaboration continues when UFC returns to China for UFC® FIGHT NIGHT: BLAYDES vs. NGANNOU 2. In the lead up to this bout, an AirAsia Airbus 330-300 decorated with UFC branded livery will fly to Beijing during fight week.
AirAsia announced its support to develop the next generation of MMA athletes in Asia earlier this year. The airline is sponsoring Indonesia’s One Pride strawweight champion, Linda Darrow, as the inaugural recipient of the first UFC Training Scholarship, for a month-long program at the UFC Performance Institute®. This is the world’s first mixed martial arts multi-disciplinary research, innovation and performance center.
Can’t get to Las Vegas?
Fans across Asia can tune in to watch UFC® 229: KHABIB vs. McGREGOR on various local channels. The event will be presented by Harley-Davidson on Sunday, 7th October. Check local TV listings for more information.
UFC® celebrates its 25th Anniversary in 2018. The comkpany is a premium global sports brand and the largest Pay-Per-View event provider in the world.