Boosting travel revival in China and Southeast Asia is the number one priority of a strategic partnership announced by Trip.com Group and AirAsia. The partnership was announced in Guangzhou on 7th August and acknowledges AirAsia’s position as ASEAN’s fastest growing travel and lifestyle e-commerce platform.
Trip.com Group and AirAsia.com will collaborate on a range of popular products and services available on both digital platforms. These support a travel revival through delivery of enhanced and streamlined traveller experiences.
Travel revival initiatives include
- cooperation in the areas of transit information for connecting flights,
- membership benefits
- product marketing
Trip.com Group’s Premium Members will also have access to upgraded privileges on AirAsia flights booked on Trip.com Group platforms.
Tony Fernandes, AirAsia Group CEO is optimistic that borders closed due to Covid-19 will be reopened in the near future. He added…
….. Our partnership with Trip.com Group is timely as we anticipate the resumption of cross-border travel. AirAsia is the largest international airline flying into China, with Chinese passengers representing more than 10% of our Southeast Asia-bound traffic. AirAsia flies to 21 cities in China, connecting travellers to over 150 destinations in our network. Tony Fernandes
Jane Sun, CEO of Trip.com Group is equally optimistic. She noted that
…. With the pandemic gradually being brought under control, we’re seeing a recovery in travel demand across the Asia-Pacific region. Already, we’ve seen accommodation volume in a number of key regional markets virtually recover to pre-pandemic volumes, while air ticketing volumes continue to make a strong recovery. Jane Sun
She sees demand gradually increasing, and flight routes continuing to resume. He looks forward to working with AirAsia through the travel industry revival.