Skip to content

Malaysia Airlines’ flagship e-retail store Temptations

August 8, 20202 minute read
e-retail store Temptations

International flights are currently limited with no duty-free sales on board, so airlines are looking for new ways to get their products to customers. Malaysia Airlines’ e-retail store Temptations has taken its online shopping platform up a level in its partnership with 3Sixty.

The partnership with the world’s largest in-flight concessionaire offers a new and enhanced e-retail shopping experience. Shopping is integrated seamlessly with the airline’s frequent flyer program, Enrich.

e-retail store Temptations- what’s available

Temptations offers customers flexibility. Purchase your favourite duty free items conveniently from the comfort of home, with two delivery options available. Pre-ordered purchases can be delivered onboard or to your home. The service is available worldwide and offers savings on Temptations’ range of products across beauty, fragrances, jewelleries and fashion.

Apart from Malaysia Airlines’ exclusive merchandise including the “Pilot Parker” plush toy and kebaya pin, essentials like masks and sanitiser are also available. Check out your favourite and latest duty-free offerings at now to enjoy great savings.

Ease of use

The ‘Click and Redeem’ feature responds to the customer’s need for convenience and accessibility, easily, in the comfort of home. Many of the premium products merchandise and offered are available exclusively on Temptations.

The seamless integration with Enrich frequent flyer programme allows members to:

  • log on directly to the Temptations site
  • go shopping
  • earn Enrich Miles with every purchase made via credit card
…. We’re actively collaborating with our airline partners to deliver all-new retail experiences for our customers. We continue to invest in our omni-channel vision and have introduced a new facelift along with the ‘click and redeem service’ for Temptations. 3Sixty Duty Free Executive Vice President Asia, Lee Hwee Ming

The enhanced e-retail site has been well received, generating a 55% increase in traffic. Temptations lists over 350 products on their website, with a ‘virtual sliding ruler’ to filter items allowing travellers to make choices based on their own set criteria.

Fly Confidently with Malaysia Airlines. Book your travels via, the airline’s mobile app or their appointed agents. Remember to check entry and exit requirements before your journey, with travel restrictions in most countries.

e-retail store Temptations

# Duty Free, in-flight shopping, Malaysia Airlines, Temptations
Share this Article
Further Reading
Trending Articles


This Post Has 2 Comments

  1. Tried to buy one of the Business Class Duvets from Malaysia Airlines Temptations online store but it seems they don’t deliver overseas to the UK for this item, seems a shame.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back To Top