From August 2021, travellers on Singapore Airlines (SIA) flights will enjoy the Singapore Showcase, showcasing the Best Of Singapore to passengers. This initiative supports leading Singaporean brands in a collaboration offering a unique on ground and in-flight experiences for its global customer base.
The Best Of Singapore
As a result, the Airline is offering an enlarged range of Singapore’s iconic hawker cuisine on board. Singapore Airlines and SATS, the airline’s catering partner, have collaborated with several leading Singaporean hawker brands on this initiative. This will see some of their distinctive and award-winning dishes being offered to customers. But you’ll have to be flying First or Business class to enjoy them. Starting from September 2021, each hawker dish will be available on rotation on selected flights out of Singapore. This is also a celebration of Singapore’s Hawker Culture, which was added to the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2021.
The carrier has also partnered local media production and distribution companies to offer more Singaporean content in its KrisWorld in-flight entertainment system. You’ll enjoy entertainment from distributor companies like Encore Inflight, Mediacorp, and MM2 Entertainment, shining a spotlight on locally directed and produced media. This will result in a larger selection of Singaporean movies, documentaries, television series, music, and podcasts for travellers and introduce some of Singapore’s leading talents to the world. They’ll be available on KrisWorld, SIA’s in-flight entertainment system from August 2021.
SIA has also worked with Scent by SIX, a Singapore-based artisanal perfume label, to develop a unique signature scent for the airline. This scent includes floral notes from flowers in SIA’s new batik motif. It will be introduced at key customer-facing locations, helping to create a unique sensory experience for passengers during their journey with us which will elevate their overall customer experience. You’ll be able to purchase SIA’s Signature Scent, Batik Flora by Singapore Airlines exclusively on KrisShop.com from October 2021. The scent will be available as reed diffusers, pillow mists, and an eau de toilette fragrance.
Re-imagining travel in a new world
…. As travel gradually resumes, our customers from around the world can enjoy even more uniquely Singaporean experiences when they fly with Singapore Airlines. Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines
Michelin Plate winner Boon Tong Kee’s Chicken Rice is also in the list.
…. Chicken rice is synonymous with Singapore’s hawker heritage, and Boon Tong Kee is extremely honoured to be offered this rare opportunity to have our chicken rice featured on Singapore Airlines’ flights. Jason Thian, Director of Boon Tong Kee
Lovers of biryani will also be pleased when their favourite is available. Syed Azan Salahuddin, Executive Chef and Deputy Chief Executive Officer, Bismillah Food Industry, added:
…. Just as we move from pandemic to endemic, this is a timely initiative from Singapore Airlines to bring a taste of Singapore to promote our hawker food scene to the world. Bismillah Biryani is honoured to be working with SIA to capture the hearts and palates of all passengers, and showcasing SIA as a great way to fly.
….. It has been an honour working with Singapore Airlines to create their unique signature scent. This unique sensory experience would enable Singapore Airlines’ customers to reminisce about their journey with them. Jason Lee, Founder of Scent by SIX
For more information check out Singapore Airlines website.