Lombok is set to benefit from an increase in tourist arrivals when AirAsia develops a new hub in Indonesia’s West Nusa Tenggara province. The province, dominated by active volcano Mt Rinjani, has suffered from recent eruptions and devastating earthquakes.
Post-earthquake recovery discussions have focussed on the need to boost the local tourism industry through sustainable tourism. This is the basis of the Indonesian Government’s agenda to develop ‘10 New Balis’. Travellers familiar with the island will appreciate that Lombok is not just another Bali. Though it enjoys the same weather and warm water lapping beautiful beaches, there is much potential in other areas.
Sustainable tourism for Lombok
To kickstart the post-earthquake recovery of the tourism industry, AirAsia will accelerate plans to bring in more visitors. This will help support the communities of West Nusa Tenggara and the people of the island. The airline is working with airports and government authorities to turn Lombok into AirAsia’s newest hub in Indonesia, making this commitment a reality.
AirAsia’s Indonesian-affiliate will base two Airbus A320 aircraft in Lombok and plans to double frequency to Kuala Lumpur in Malaysia. In addition, services to Perth, Yogyakarta and Bali are also on the agenda.
…. The past year has been a very sad and challenging time for the people of Lombok, including the local tourism industry which has suffered as a result of the recent earthquakes. To be able to say that help is on its way is a great thing. AirAsia Group CEO Tony Fernandes
AirAsia Indonesia CEO Dendy Kurniawan noted that the island is a premier holiday destination in the region and AirAsia is ready to tell the world that it is open for business.
….. As an idyllic destination, Lombok has so much potential. We know that when we combine our resources and work with the tourism industry on marketing and public relations initiatives, we’re able to expand the market and drive greater demand for destination Lombok.
The airline is also in discussions to develop sustainable tourism initiatives with the communities of West Nusa Tengarra.
AirAsia commenced international services from Kuala Lumpur to Lombok in October 2012. They currently operate 7 return flights per week on the route.