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Jetstar Pacific to be rebranded as Pacific Airlines

by on June 19, 2020
 

Vietnam Airlines and Australia’s Qantas Group will expedite changes to co-owned low-cost Jetstar Pacific, which will be rebranded as Pacific Airlines. This is part of the push to improve business operations and profitability of the airline. Jetstar Pacific will oversee the name change, which will sport a new logo and brand identity inspired by the dominant blue of Vietnam Airlines. The timing of the name change to Pacific Airlines is subject to regulatory approval.

Pacific Airlines: the future

The rebranding looks to promoting scale of operations, making use of Vietnam Airlines’s position in the domestic market. The airline has already started codesharing between Hanoi and Ho Chi Minh City from 16th April. The flights are part of the “We are back” campaign to meet the travel needs of passengers during the peak summer season. Attractive fares available on the Vietnam Airlines website start from VND 49,000 / trip (all inclusive).

The rebranded airlines will also move to their reservation system from Navitaire to Saber, used by Vietnam Airlines system. This will synchronize flight networks, booking procedures and added features for customers with Vietnam Airlines.

The COVID-19 epidemic has caused aviation challenges to both major shareholders, Qantas Group and Vietnam Airlines. They will work together on the low-cost airline’s restructuring plan and road-map. Spokesmen of both shareholders recognised the challenges raised by the pandemic and expressed optimism about the restructuring Post-Covid-19.

For Vietnam Airlines, the direction of “dual brand” has figured strongly in the restructuring of Jetstar Pacific.

…. Low-cost carriers play a certain role in the recovery of the aviation industry in particular and the economy in general. By synchronizing the sale and flight networks, Pacific Airlines and Vietnam Airlines will enhance operational efficiency and competitiveness in both traditional and low-cost aviation segments entering the Post-COVID-19 recovery phase.  Trinh Hong Quang, Deputy General Director of Vietnam Airlines, Chairman of the Board of Directors of Pacific Airlines

Gareth Evans, senior leader of Qantas Group and CEO of Jetstar Group noted that Vietnam’s airline market is fiercely competitive. However, the severe disruption of the aviation industry due to COVID-19 epidemic offers opportunities.

…… it is time to take advantage of Vietnam Airlines’ advantages and potential in the domestic market. Synchronizing the booking system will help Pacific Airlines reduce costs and create a solid foundation for the airline to continue its strong rise after the regulations on restrictions on international travel are removed.  Gareth Evans

After renaming the brand, Vietnam Airlines and Pacific Airlines will continue to create a product chain designed to meet the diverse needs of low-cost to high-end customers. Vietnam is flagging a possible restart of international services in July 2020. In line with this, the country is offering e-visas for citizens of 80 countries from 1st July.

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