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AirAsia X & Sony Malaysia seek new joint brand ambassador

July 27, 20183 minute read
brand ambassador

Are you the new AirAsia X /Sony Malaysia joint brand ambassador? AirAsia X and Sony have announced a partnership to find that special someone. Both companies are leaders in their respective fields. AirAsia X is a member of the AirAsia Group, recently voted Skytrax World Best LCC for the tenth consecutive year. Sony Malaysia is part of a world leader of visual technology brands.

Become the joint brand ambassador – a contest

The global search is obviously looking for someone with photographic skills and a love of travel. The “Through the Lens”  contest runs for ten weeks from 30th July to 7th October 2018.

To enter the contest, visit and upload your photos from any of AirAsia’s 130 destinations with a creative story.

You can also upload to Instagram, with the hashtag #throughthelens.

The Prizes

The Grand Prize is a one-year joint brand ambassadorship. This ‘money can’t buy’ experience gives the ambassador:

  • Return Premium Flatbed seats and accommodation in Tokyo, to visit Sony’s latest technologies at their Japan headquarters
    • the chance to be a part of exciting new AirAsia travel experiences
    • air travel courtesy of AirAsia
  • Sony’s new full frame mirrorless camera, Alpha A7 III K worth MYR 9,433 
  • Sony h.ear on 2 wireless headphones worth MYR 1,093
    • involvement in exclusive product launches from Sony Malaysia.

Nine consolation prizes

Awarded weekly to the best creative story submitted on the contest’s microsite.

  • AirAsia X flights
  • a Sony RX100V camera worth MYR 4,299.
…. They say a picture tells a thousand words. We launched this contest with Sony to showcase how travel experiences can be told in amazing ways visually no matter what the budget – either through a smartphone or with the best camera equipment in the market. We are searching for someone who explores any AirAsia destination and shares their favourite travel moments far and wide. AirAsia X Group Head of Commercial Barry Klipp

He commented that AirAsia X has demonstrated commitment to innovation and technology and this Sony partnership will help inspire travellers to share their travel experiences wherever AirAsia flies.

…. Due to the increase of smartphones penetration in the market, passion for photography has advanced rapidly in a few short years. People have started taking more aesthetic travel photos, which connect (thanks to social platforms) with complete strangers across the world. Sony, as the worldwide leader in Digital Imaging and the world’s largest image sensor manufacturer, we are confident of continuing to lead the way forward, to a wider spectrum of travel photographers, from hobbyist to enthusiast. In collaboration with AirAsia, we believe we can keep the inspiration chain alive and people will start capturing the beauty of everyday life through their lens. Sony Malaysia MD Satoru Arai
# AirAsia X, brand ambassador, joint ambassador, Malaysia
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