AirAsia X will fly Malaysia’s national badminton team to Gold Coast, Australia this May to participate in the 2017 Total BWF Sudirman Cup.
This sponsorship is part of the airline group’s #DARETODREAM sports initiative. Players include national badminton stars Mixed Doubles Olympic Silver medalists Chan Peng Soon and Goh Liu Ying.
The Gold Coast also has a sentimental place in AirAsia X’s corporate heart – it was their first International destination.
The Sudirman Cup competition
The competition will be keenly fought at the Gold Coast Sports & Leisure Centre, newly constructed for the Gold Coast 2018 Commonwealth Games. The Mixed Team competition is organised by the World Badminton Federation.
…. It is our honour to be flying our national prides to Gold Coast, Australia for the Sudirman Cup. As the beloved sport for all Malaysians, this biennial badminton championship is something that we have been looking forward to and I am glad that AirAsia X can be part of the Malaysian team’s journey to clinch the coveted title. Benyamin Ismail, AirAsia X Berhad CEO
The Badminton Association of Malaysia, BAM is glad to accept the sponsorship.
…. BAM is proud and honoured to have AirAsia X as our partner airline for the coming Sudirman Cup in Gold Coast. Ng Chin Chai, Honorary Secretary, BAM
AirAsia X is the only airline connecting Kuala Lumpur and the Gold Coast, with eleven weekly direct flights. With onward connections on short haul affiliate AirAsia, passengers can travel easily across New Zealand, Australia and Asia. The airline group works closely with Tourism and Events Queensland (TEQ) to jointly promote Gold Coast to Asia and beyond.
Are you visiting the Gold Coast especially for the Sudirman Cup, or making it part of a longer stay? There are many attractions in South East Queensland to appeal to all tastes. The climate and countryside are perfect for the beach, bushwalking or even a country festival.