With numbers of the Malayan tiger dropping rapidly, AirAsia hope to create awareness of the loss with special livery on their A320 9M-AQZ. AirAsia unveiled the special ‘Save our Malayan Tiger’ at a launch on 12th November. The new livery was unveiled at the airline’s Sepang hanger, with Minister of Water, Land and Natural Resources YB Dr Xavier Jayakumar doing the honours. He was ably assisted by AirAsia Group CEO Tony Fernandes and AirAsia Malaysia CEO Riad Asmat.
‘Save our Malayan Tiger’
The initiative to show off this Malaysian icon supports the government’s campaign to save the fast-disappearing Malayan tiger. This forms part of AirAsia’s ongoing sustainability efforts supporting conservation and environmental programs. They also hope to encourage millions of people to pledge their support for the cause.
….. Malayan tigers are a majestic symbol of strength and part of our national identity. We would never want our children to grow up in a world where the Malayan tiger exists only as an image on the coat of arms. That is why we must play our part in protecting them. I hope this new livery helps to bring the government’s wildlife conservation campaign to life. Shasha Ridzam, AirAsia Group Head of Global Affairs & Sustainability
The Minister spoke of the alarming decline of this national symbol and made it clear evidence Malaysians must do more to conserving their tigers. He added that:
…. Our Hutan Kita campaign is an important cause as well, as without our forests, there will be no tigers and wildlife.
AirAsia also supports the Ministry’s environmental campaigns in other ways. The airline sponsored return flights for 10 orang asli to the Hutan Kita Exhibition Launch in August 2019. They also supported a group of AirAsia Allstars who visited the National Wildlife Rescue Center (NWRC) in Sungkai, Perak in October 2019.
AirAsia’s sustainability efforts include
- guest education, carbon reduction and waste management
- the collection and separation of recyclable items on board
- community-based tourism programmes
AirAsia also fosters social enterprise initiatives across Asean through its philanthropy arm, AirAsia Foundation.
This Post Has 0 Comments