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AirAsia named Official Airline Partner for WESG 2018

by on June 30, 2018
 

Calling all e-Sports fans! World Electronic Sports Games – WESG 2018, is on the way!

Launch of WESG 2018

The WESG is an international esports championship tournament by Alisports, the sports branch of Alibaba Group. The launch of the 2018 Games was held in AirAsia’s corporate headquarters RedQ, Sepang on 29th June 2018. AirAsia is the Official Airline Partner for the World Electronic Sports Games (WESG) in Asean. 

The sponsorship deal with Agri Mind Sdn Bhd includes

  • flights
  • media value 
  • cash prizes

The sponsorship reaffirms the airline’s commitment to supporting the region’s top talents in digital initiatives including esports.

The competition

All the dates you need to know:

  • Online registration in each Asean country for WESG 2018 is open from 29th June to 31st July 2018.
  • Each of the 10 countries will run its own online tournaments,
    • National finals (LAN) – between 1st August and 30th September.
  • The Asean Regional Grand Finals – November 2018
  • International Grand Finals – March 2019.

Participants may register at sea.wesg.com/registration

Title sponsor, AirAsia’s brand is integrated across WESG Asean’s digital platforms and tournaments. The airline will  offer various ancillary products and services, both at the event and online as well as acting as a ticketing agent.

What they say…

Kamarudin Meranun is AirAsia Group Berhad Executive Chairman & AirAsia X Group CEO  commented that Asean is one of the fastest growing world regions for esports enthusiasts. He referred to a South East Asian Games Market claiming 9.3 million fans, a number expected to grow 36.1% every year through to 2019.

…. As an innovative digital company, we are thrilled to be the title sponsor and to contribute to esports by supporting Asean’s top professional esports athletes to compete at the global tournament. We also believe this sponsorship puts us at the forefront of the expansion of esports across Asean.  Kamarudin Meranun

(WESG) was established in 2016 as an international esports championship tournament by Alisports. AirAsia also competes in the event through their AirAsia Allstars Esports Club.

Alisports Group was founded in 2015 by the Chinese e-commerce giant Alibaba Group. The group integrates e-commerce, media, home entertainment, cloud computing and other Internet-enabled technologies to form a sports platform.

…. WESG has drawn a lot of attention worldwide in the past two years. It is a great honour to have a new premium partner AirAsia to support WESG in the new 2018-2019 season. AirAsia has always been supportive of traditional sports and has now started a new chapter to be part of esports with Alisports’ WESG. We look forward to the WESG in Asean division with our new partner AirAsia. Alisports Founder and CEO Zhang Dazhong

WESG

Alisports Founder & CEO Zhang Dazhong, AirAsia Group Berhad Executive Chairman & AirAsia X Group CEO Datuk Kamarudin Meranun and Chairman of Agri Mind Sdn Bhd Calvin Lau at the launch

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