Are you confused about AirAsia’s core business, given its rapid transformation from an airline into a digital travel and lifestyle services group? You’re not alone and the airline has made some organisational changes to create clear Airline vs Digital distinction. The first change sees the holding company for the airline Group officially renamed AirAsia Aviation Limited.
Bo Lingam, formerly President (Airlines) for AirAsia Group, takes over as Group CEO of AirAsia Aviation Limited, overseeing the four airlines in the Group (AirAsia Malaysia, AirAsia Philippines, AirAsia Thailand and AirAsia Indonesia).
AirAsia Group Berhad (AAGB) is the investment holding company for the eight digital portfolio companies that leverage data and technology to deliver the best value at the lowest cost.
AAGB’s comprehensive portfolio includes
- AirAsia Aviation
- the airasia Super App
- cargo and logistics venture Teleport
- BigPay financial services
- the edutech arm AirAsia Academy
- engineering company Asia Digital Engineering
- ground services division GTR and
- the restaurant chain and food group called Santan
…. This structural change helps facilitate strong projected growth in both airline and non-airline portfolio businesses. The AirAsia Aviation Limited entity holds our existing airline investments and paves the way for new airline ventures to be formed in due course. Group CEO of AirAsia Aviation Limited Bo Lingam
AirAsia Aviation Limited
Given the difficulties for many airlines over the past almost two years, with borders closed and flights severely restricted, this move makes good sense. Bo Lingam also added that they have also established a new AirAsia Consulting division tasked at reviewing new airline partnerships and franchise opportunities.
Creating the airline holding company allows AirAsia Aviation Limited to focus on retaining its position as the world’s best low cost airline. The past 18 months have been spent reviewing every aspect of the operation to ensure that the airlines will return stronger than ever before. The world is finally opening up and he foresees a V-shaped rebound in air travel in the near future. In Malaysia, the airline has seen huge pent up demand for air travel since the government’s recent announcement of the resumption of interstate travel on 11th October. With over 60 daily flights to 16 key leisure destinations, more frequencies and routes will be added in response to significant consumer demand.
The Group is also seeing pleasing progress in their other airlines in Thailand, Indonesia and the Philippines as services are resuming in line with accelerated vaccination rates and the easing of travel restrictions in key markets. AirAsia is also implementing stringent health and safety measures, with the highest standards of hygiene for the safety of passengers and staff. Make a booking or check the latest SOPs on their website or download your airasia Super App from the Apple App Store, Google Play Store or Huawei AppGallery.
….We look forward to the opening of international borders as the next key milestone. We will continue to review new markets to operate from in the future, like Cambodia for example, when we can connect Asean once again with the best value fares and lifestyle offerings.