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Singapore Airlines launches KrisPay it forward

June 10, 20202 minute read
KrisPay it forward

Singapore Airlines KrisFlyer members can now say thank you to frontliners with the new initiative KrisPay it forward. A hundred thousand Frontliners And Unsung Heroes are expected to benefit. This includes healthcare workers, conservancy workers, public transport operators, taxi drivers and migrant workers in Singapore.

KrisPay it forward

KrisFlyer members can show their appreciation for the frontliners and other unsung heroes in the community in the fight against the Covid-19 pandemic through this project which is part of the #SIAcares initiative.

This campaign runs until 15th July 2020, or until the target of funding 50,000 treats with the donated miles, is met. Singapore Airlines will match this with another 50,000 treats.

Each donation of 450 KrisPay miles (equivalent to S$3) can purchase one treat.

The treats on offer include

  • a samosa set
  • a muffin and bun set
  • a milk tea or green tea set
  • a doughnut set
  • a curry puff set

Treats will be provided by KrisPay partners including

  • Anglo Indian Café and Bar,
  • Cedele, Gong Cha,
  • Krispy Kreme,
  • Polar Puffs & Cakes,
  • Sakunthala’s Food Palace.

The treats will be prepared by Singapore Airline’s partners and delivered to the recipients after the target has been reached.

To donate

KrisFlyer members can download and

  • Log in to the KrisPay app
  • Click on the KrisPay It Forward link in the “Highlights” section
  • Follow the instructions
  • donate any amount

Members can top up their KrisPay wallet with KrisFlyer miles.

…. This initiative provides a platform for KrisFlyer members to show their support for frontliners, and as well as many of the unsung heroes in our community. This is our small way of thanking them by giving them a well-deserved treat, and giving local businesses a boost at the same time. JoAnn Tan, Acting Senior Vice President, Marketing Planning
# KrisPay, loyalty programme, pay it forward, Singapore Airlines
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