Singapore Airlines and Tourism Australia sign new three-year agreement

September 28, 2018•2 minute read

Singapore Airlines and Tourism Australia have signed a new three-year agreement worth A$11 million. This will jointly fund tourism campaigns and promotional activities in eight of Australia’s key inbound markets.

Tourism campaigns

Apart from Singapore, these travellers come from China, Germany, India, Indonesia, Japan, Malaysia and the UK. These countries will be a focus of the tourism campaigns and promotional activities.

Mak Swee Wah, SIA’s Executive Vice President Commercial is pleased with the renewal of the strategic cooperation with Tourism Australia. He says the signing underscores the airline’s commitment to Australia’s tourism and travel industry. Singapore Airlines has been flying visitors to Australia for over 50 years and the extension is timely.

He added that

…. With Singapore Airlines’ wide network reach in target markets and Tourism Australia’s marketing prowess, we are confident that we can leverage each other’s strengths to attract more visitors from all over the world to Australia.

Tourism Australia’s Managing Director, John O’Sullivan, said Singapore Airlines is an important partner. He added that Changi Airport is a vital aviation hub for international tourists travelling down under.

…. Singapore Airlines has an extensive network across Asia and Europe which aligns closely with key markets targeted by Tourism Australia. Working closely with Singapore Airlines extends the reach of Tourism Australia’s campaigns to help convert traveller interest into actual tourism bookings.

Singapore Airlines is one of Tourism Australia’s longest standing partners and John O’Sullivan is delighted to see this close cooperation renewed and extended.

Singapore Airlines currently operates more than 130 scheduled flights per week to Australia.

The airline offers direct flights to

Adelaide
Brisbane
Canberra
Melbourne
Perth
Sydney

This represents eight per cent of all Australia’s international arrivals. Together with subsidiary airlines SilkAir and Scoot, the SIA Group has almost 170 weekly flights to Australia.