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New brand campaign for Singapore Airlines

November 1, 20212 minute read
new brand campaign

Singapore Airlines (SIA) launched its new brand campaign recently, titled ‘We Look Forward to Seeing You in the Air Again.’ With post-covid travel interest heating up, the timing of the campaign, which kicks off with this 30 second video should generate interest as borders open.

The new brand campaign

The video features elements from SIA’s new sonic signature, the Sound of Singapore Airlines, based on their new batik motif. It follows a group of travellers at various stages of the trip from their home to the aircraft. They levitate as they make their way to the airport, embodying the ease with which they navigate the new and reimagined customer journey. The weight of restrictions lifts from their shoulders as they float through the airport. The video ends with travellers comfortably settled in their aircraft seat, once again experiencing the world-renowned Singapore Airlines service and looking forward to the joy of flying to their destination.

The new brand campaign promises customers that they will continue to enjoy an enhanced travel experience with Singapore Airlines, despite the changes brought by Covid-19. It alludes to SIA’s efforts in providing a seamless customer experience, especially when travelling in the new normal.

The video is available on the Singapore Airlines website and its Facebook, Instagram and YouTube pages. Apart from reaching a global audience via online and international broadcast channels the campaign will also be used in print advertisements and out-of-home media.

…. There is understandable excitement about the long-awaited reopening of international borders, and many of our customers have eagerly begun to make travel plans once again. We understand that during this time, some may still be concerned about the in-flight and on-ground experience. ……… We can’t wait to welcome our customers back on board! Lau Hui Ling, General Manager Brand and Marketing, Singapore Airlines
# airline rebranding, Post-Covid Travel, Singapore Airlines
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