In a major company step up, Firefly jet operations are due to begin in the first quarter of 2021. Parent company, Malaysia Aviation Group (MAG) announced the commencement of jet operations as part of its expansion plans. Currently known best as a commuter airline flying out of their hub in Subang Skypark, all Firefly’s aircraft are currently ATR72s. Apart from Singapore and Medan in Sumatra, the airline services domestic routes in Peninsula Malaysia.
Firefly jet operations
Firefly will add up to 10 narrow body jets to its fleet in phases to serve domestic, ASEAN and Asia Pacific markets. Services will operate out of Penang International Airport.
…. Based on available forecasts, domestic and short haul travel will be most preferred in the current environment, hence it makes commercial sense for Firefly to supply this demand but from the northern region. Group CEO of MAG Captain Izham Ismail
He added that this is part of the Group’s enhanced Long-Term Business Plan (LTBP 2.0), recently realigned to suit the current and post COVID-19 environment. The plan focuses on strengthening the revenue streams of each subsidiary.
Firefly jet operations will complement sister company, Malaysia Airlines (MAB), in serving the leisure market while diversifying its base connecting secondary cities in Malaysia to East Malaysia, Thailand, Indonesia and Singapore. The plan is to leverage on available resources and talents from within MAG, including the possible deployment of Boeing 737-800 aircraft from MAB. This gives MAB room to focus on its network serving the premium market.
Firefly CEO Philip See says Firefly is ready to carry that challenge. He sees strong potential in this dual hub strategy, which maintains turbo propeller services out of Subang Skypark, serving the mix of corporate and leisure travellers.
…. The world has evolved so much since COVID-19, and as airlines we must embrace those changes and adapt to the market needs and wants. Philip See
With the new jet operations, Firefly will offer a flexible service concept to suit leisure focused and price-sensitive customers looking for good value.
Passengers will continue to enjoy the privileges and services of a premium carrier including
- complimentary 20kg checked baggage allowance
- accruing and redeeming Enrich points
- the option to add other services such as seat selection and insurance coverage
For more information and to make Firefly bookings, check out their website or mobile app.