Since they first arrived on the scene in 1996 and made their way to Australia and New Zealand in 2009, search platform Cheapflights has shown annual growth, with over 120 million web and app visits worldwide including eight million from Aussies and Kiwis in 2015.
Recognising the huge growth in travel potential in the Asian and Australia and New Zealand (ANZ) region, the company has announced a major expansion in its regional presence. This expansion sees Cheapflights aiming for a minimum of 11 million visits in 2016, rising to 30 million ANZ visitors by 2020 following on from a projected 500 million users globally by 2017.
…. Our world-leading offer has simplicity at its heart and allows users to cut through the cluttered, constantly-evolving travel market to get the best deals. The intuitive, user-centric product is backed by a highly rated global mobile app, unbounded travel inspiration and a strong international partnership network, all on a leading meta-search platform. It is clearly a winning combination and reflects our commitment to delivering ‘Smart search. Made simple’. Andrew Shelton, Managing Director of Cheapflights
In adding that ANZ is now a priority region for the business and said the strength of the global Cheapflights brand and its proven ability to conquer other fiercely competitive markets like the UK, US and Canada, provide solid foundations for growth in ANZ.
…. Expanding our network and working with the trade will be vital to our success as we seek to showcase the best offers for users and deliver strong returns for our partners. We will also be investing in a raft of strategic marketing initiatives to drive mass awareness and help secure our rightful market share. To support this, we will be establishing a physical presence in both Australia and New Zealand with key staff appointments to be made in the coming weeks.