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BIGLIFE rebrands as BIG Rewards

January 7, 20212 minute read
BIG Rewards

BIGLIFE rebrands as BIG Rewards to start the new year. BIGLIFE is the operator of AirAsia’s BIG Loyalty programme and celebrated their 10th anniversary in 2020. They’ve made the move into 2021 with a new name and logo, to match the growth of its diverse offerings and fast e-commerce transactions.

How to get BIG Rewards?

From a basic airline loyalty programme, BIG Rewards has grown into a comprehensive lifestyle rewards platform.

Started as an airline loyalty programme for AirAsia, today BIG Rewards that goes beyond flights. Offering a diverse range of partners across lifestyle, travel and financial services categories, BIG Rewards has become one of Asean’s biggest points platforms offering borderless earn and burn activities across the region and beyond.

Spencer Lee, Chief Executive Officer of BIGLIFE Sdn Bhd explained that the word ‘Rewards’ spells out the benefits for members and is a stronger and more attractive proposition in today’s e-commerce world.

He added that:

Under the new brand name, BIG Points will continue to power the ecosystem as a digital loyalty currency, rewarding BIG Members with BIG Points and greater savings as points can be used like cash for payment across all lines of business – travel, shop, food, fresh etc on Spencer Lee
  • BIG Rewards celebrated its 10th year milestone last year with the launch of several innovative products.
  • BIG Deals gives members access to redeem a wide variety of lifestyle deals using their BIG Points;
  • BIG Xchange, an instant points exchange hub, gives members the freedom to convert their desired points instantly on one single platform.

You can expect future growth of the programme in BIG Points payment and BIG Xchange 2.0. These will become the key drivers for business transformation and growth.

Download the BIG Rewards app, sign up as a BIG Member today. ( #EarnBIGLiveBIG

# AirAsia, BIG Rewards, BIGLIFE, rebranding
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