AirAsia has signed on Brazilian footballer Roberto Carlos as their new global brand ambassador. The announcement was made on 23rd March in Kuala Lumpur when the footballer received his Number 3 AirAsia t-shirt. The t-shirt was presented by AirAsia X CEO Benyamin Ismail, with Riad Asmat, CEO of AirAsia Malaysia in attendance.
Who is Roberto Carlos?
Carlos, known as “The Bullet Man” for his powerful free kicks, has represented Brazil at three FIFA World Cup tournaments. He was part of the team that won the 2002 World Cup hosted in South Korea and Japan. He’s also had an illustrious club career, playing for Real Madrid, winning four Spanish La Liga titles. He was also part of the team when they took out the UEFA Champions League in 1998, 2000 and 2002.
Accepting the new role, he made reference to his tough childhood….
….. In Brazil, we say, ‘Because we suffer so much, we value football.’
He noted too, that you can succeed no matter where you come from as long as you believe and work hard.
….. I am thrilled to represent a brand like AirAsia, which prides itself in making dreams come true. Roberto Carlos
AirAsia Group CEO and AirAsia X Co-Group CEO Tony Fernandes, a keen football fan, had this to say…
….. No one embodies the dare to dream spirit like Roberto Carlos. From playing on streets of Garça and deciding to be a professional footballer at 12 to the amazing free kick against France and winning the World Cup, he has shown that when he wants something, he will see it through to the end. We couldn’t be more proud to have such a fighter in our roster of world champion brand ambassadors.
For more information check out the AirAsia website.