With one of their aircraft dressed in new ‘clothes’ as a backdrop, AirAsia announced the new AirAsia (RED) partnership in support of the Global Fund to fight AIDS.
Funds generated from the (AirAsia)RED partnership will go directly to the Global Fund to support HIV/AIDS programmes in Asean. UNAIDS data from 2017 shows nearly 1.8 million people living with HIV across the region.
AirAsia and (RED) – funding
AirAsia has pledged proceeds from its current Free Seats promotion and various activities planned for 2019.
For every seat sold on airasia.com and the AirAsia mobile app during the 24-hour period from noon on 13th November until noon on Wednesday 14th (GMT +8), AirAsia will donate 20 US cents. This is sufficient to buy one day’s worth of live-saving antiretroviral treatment for someone living with HIV.
In addition, AirAsia and (RED) will collaborate with leading global Asian music label 88rising to launch a new Asean music and arts festival in 2019 to drive positivity and awareness of HIV/AIDS in the region. Dates, location and lineup will be announced at a later date.
The partnership announcement was made at the unveiling of a special (WEAREALLCHAMPIONS)RED livery at Sepang Aircraft Engineering (SAE) on 12th November. Guests enjoyed a live performance by Los Angeles-based rapper Dumbfoundead, an 88rising collaborator fresh their recent performance at Head in the Clouds festival in the US.
The event was attended by Malaysian Health Minister Dr Dzulkefly Ahmad and Malaysian Youth and Sports Minister Syed Saddiq Syed Abdul Rahman. They were joined by Malaysian AIDS Foundation (MAF) Malaysian Business Consortium on HIV/AIDS Manager Dr Rethish Raghu and MAF Advocacy Manager Dayana Omar. (RED) CEO Deborah Dugan, 88rising Founder and CEO Sean Miyashiro also joined AirAsia Group CEO Tan Sri Tony Fernandes and AirAsia Group Head of Branding Rudy Khaw, at the event.