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Tourism Western Australia plans big regional campaign

by on July 4, 2019
 

Tourism Western Australia (TWA) has recently signed marketing agreements with two major regional airlines to grow traveller numbers into the State. Two recent marketing agreements signed between the tourism body and the airlines promise to see tourist numbers rise significantly from South East Asia and beyond.

Tourism Western Australia Agreements

Both Singapore Airlines and AirAsia airline groups bring complementary benefits to the table.

AirAsia Group

While AirAsia is a low cost airline, it has over 130 routes in its mostly regional network. The Group has airlines in a number of ASEAN countries and Japan. AirAsia X is their international airline. Western Australia is in the same, or similar time zone to most of their destinations and travellers through Kuala Lumpur can easily transfer via their fly-thru option.

In their statement issued 3rd July 2019, the airline identified plans to carry more holidaymakers to Western Australia. The AU$1 million funding is part of the Western Australian State Government’s A$12 million International Marketing fund.

The AirAsia partnership includes:

  • Joint marketing campaigns to promote Western Australia’s tourism highlights
    • These will be focussed Malaysia, India, China and Japan
    • The Malaysian campaign alone is expected to generate more than 29,000 visitors
  • A focus on stimulating affordable air travel to Perth, Western Australia including
    • print, television, radio, cinema and online advertising
    • offer fares and promotions

Promotional Fares

In conjunction with the announcement, AirAsia is offering all-in, one-way fares from RM299* on standard seats for flights between Kuala Lumpur and Perth. You can also get 20% off the fares on Premium Flatbed seats. These special fares are available for booking on airasia.com or the AirAsia mobile app until 7th July 2019. Travel period starts now, until 21st November 2019.

* Promotional all-in member fares are for one-way travel only, inclusive of taxes. Refer to the Terms and Conditions here.

The signing follows the successful launch of Tourism Western Australia’s Muslim Travel Guide. The guide features stunning road trip routes, itineraries, must-visit attractions, restaurants and Muslim-friendly facilities in the State.

For more information about Tourism Western Australia and to view the newly-launched Muslim Guide, visit westernaustralia.com or log on to the Western Australia Facebook page.

Singapore Airlines Group

Singapore Airlines (SIA) and Tourism Western Australia signed their cooperative marketing agreement on 1st July 2019. The AU$5 million three-year agreement to promote tourism to Western Australia will focus on 10 key international markets. These include China, Germany/Switzerland, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, the UK and US.

Singapore Airlines has a strong presence in Perth and has been a close partner with Tourism Western Australia for 20 years. The airline has operated flights to Australia for over 5 decades and now offers 28 weekly services to Perth, the capital of Western Australia. Low cost subsidiary Scoot operates 9 weekly services to Perth.

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