Amazing Thailand will get a boost following the signing of a MOU on Tourism Cooperation between Tourism Authority of Thailand (TAT) and Singapore Airlines (SIA) today. The memorandum will enable both parties to jointly promote travel to Thailand from priority markets including Australia, New Zealand, Singapore and South Africa.
In comments made to guests and media at the signing ceremony, Tourism Authority Governor Yuthasak Supasorn commented that the signing is part of a world-wide drive to promote tourism into Thailand.
….. This MOU with Singapore Airlines in particular, will allow us to strategically attract more travellers from the four specific markets to enjoy the unique Thai local experiences here in Amazing Thailand. Yuthasak Supasorn
The TAT/SIA Memorandum of Understanding will run until 31st March 2019, covering a programme of joint activities including brand advertising and promotional campaigns, tactical and digital marketing. Also in the plans are familiarisation trips, joint roadshows and product development. The focus on the four target markets of Australia, New Zealand, South Africa and Singapore will build on encouraging growth seen in recent years. This is expected to help boost visitor numbers to Thailand.
Amazing Thailand – Where to go?
Singapore Airlines and its subsidiary SilkAir currently operate eighty-nine flights per week to Thailand. Thirty-five of these are SIA flights to Bangkok from Singapore. SilkAir operates thirty-five flights weekly to Phuket, fourteen weekly flights to Koh Samui and five flights weekly to Chiang Mai. Bookings may be made online through SingaporeAirlines.com.
…. We look forward to working with TAT on many exciting activities to promote Thailand as an attractive tourist and business destination to the world. Combined with Singapore Airlines’ wide global network and dedication to excellent customer service, we are confident we can increase visitor arrivals into Thailand. Goh Choon Phong, Singapore Airlines CEO