Singapore Airlines’ new Digital Innovation Blueprint aims to push the airline to the front in digital aviation and travel experiences. The blueprint was announced at a joint launch with bilateral partners A*STAR, CAAS, EDB and NUS on 29th January 2018. These key partnerships with the Agency for Science, Technology and Research (A*STAR), Civil Aviation Authority of Singapore (CAAS), Economic Development Board (EDB) and National University of Singapore (NUS) are part of SIA’s on-going transformation.
The Digital Innovation Blueprint
The Blueprint seeks to build an open innovation culture across the Group by
- staff involvement in digital projects and
- supporting employees through digital training
- using digital innovation and design and agile methodologies.
A Digital Innovation Lab under development will enable staff to work with innovative companies including start-ups, established incubators and accelerators. This will stimulate new ideas and facilitate collaboration in a creative environment. The collaboration partnerships help to raise the Blueprint to the next level.
SIA CEO Goh Choon Phong, representing the airline, noted the considerable investment in the ongoing transformation efforts. He flagged the partnerships as a commitment to developing Singapore as a digital hub in the wider aviation and travel industry.
He added that:
…. With the launch of our Digital Innovation Blueprint, we aim to be the leading digital airline in the world. Goh Choon Phong
SIA and NUS signed two Memoranda of Understanding (MOU). The first MOU, between Singapore Airlines and NUS faculties of Business, Computing and Engineering, will establish and pursue joint research projects. These will focus on longer term research related to business challenges that do not have current solutions.
Under the second MOU, with NUS Enterprise, the partnership will jointly develop an innovation ecosystem around the themes of Digital Aviation and Travel Experience. This aims to create and grow new technologies, start-ups and talents to solve SIA’s businesses challenges via a joint accelerator programme.
…. NUS is pleased to be a knowledge partner of SIA’s Digital Innovation Blueprint. NUS President Prof Tan Eng Chye
Professor Tan went on to emphasise how NUS expertise will open up new opportunities for their researchers, students and start-ups. This will come from the creation and commercialisation of disruptive technologies to accelerate the digital transformation of Singapore’s aviation sector and redefine the air travel experience.