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Malaysia Airlines launches MHartisans

by on March 17, 2021
 

Malaysia Airlines latest initiative to assist its staff during the current Covid-19 crisis, was launched on 10th March 2021. MHartisans is an avenue for its employees to create, produce and sell their own range of handcrafted items via the airline’s flagship e-retail store, Temptations.

Behind MHartisans

MHartisans was created to encourage employee’s entrepreneurial spirit, enabling them to transform their
hobbies and passion into income-generating projects. It acknowledges that this is a this challenging time for everyone in the aviation industry. To celebrate the launch, the airline has debuted an exclusive line of dolls and memorabilia by two of its talented cabin crew.
Wesley Anak Juntan joined Malaysia Airlines in 2010 as a cabin crew.  His exclusive line of dolls clad in traditional Iban costume honour his origins. Wesley’s debut collection for MHartisans includes three dolls, the Sarawak Doll, the Sabah Doll, and the Kebaya Girl Doll. The Kebaya Girl is clad in the iconic Malaysia Airlines’ kebaya and styled according to the grooming standards of Malaysia Airlines, down to the classic French twist hairstyle. The kebaya is handsewn from the actual fabric of Malaysia Airlines’ cabin crew uniform.

MHartisans

Agnes ‘Aggie’ Yap

Former graphic designer Agnes ‘Aggie’ Yap joined Malaysia Airlines over 20 years ago. She’s been inspired by the airline’s iconic kebaya girl to design a range of memorabilia including sticker sets, keychains, and protective mask folder. Aggie embarked on this project by creating designs on her tablet during breaks while on duty flights.

…. We are thrilled to launch this fantastic line-up of handmade creations by Malaysia Airlines’ employees. With MHartisans, we now have a platform for our internal homegrown talents to showcase their innovations and nurture their entrepreneurial spirit. Lau Yin May, Group Chief Marketing and Customer Experience Officer, Malaysia Airlines Berhad

She added that this initiative is more than just an opportunity for us to support colleagues. It also allows the airline to feature Malaysian-made products which embody Malaysia’s diverse cultures and heritage.

The handicrafts will make a unique gift for friends and family and they are now featured on Malaysia Airlines inflight shopping store, Temptations, so customers can now have a souvenir of the Malaysian Hospitality that they miss delivered right to their doorstep.

The MHartisans programme is open to all employees and will continue to feature more artisans under this campaign to offer more exclusive MH merchandise.

Malaysia Airlines also supports its employees with the creation of MHhomecooks, a special segment on its YouTube channel featuring Malaysian local favourite dishes including Laksa Johor Ikan Parang, Paratha with Kirti and Nasi Hujan Panas, all cooked by the airline’s employees.

Available on the airline’s YouTube channel, the segment aims to raise awareness and build interest to support these home businesses. Their trailer gives you a taste of what’s on offer, and makes them easy to find. Stay tuned as there are more dishes on the way. Enjoy watching the videos to learn how to whip up these favourite dishes at home, or if you prefer, order directly from them!

The ten featured employees are those who turned their hobbies and passion for local delicacies into home food businesses. This initiative highlights the diverse cultures of Malaysians and the variety of traditional dishes, desserts and beverages that truly reflects the harmonious heritage of Malaysia’s multiracial communities.

MHartisans

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