Singapore Airlines (SIA) becomes the first airline to offer live in-flight e-shopping on board its aircraft from 28th June 2021. The airline’s KrisShop e-commerce platform goes live via the KrisWorld in-flight entertainment (IFE) system, initially available on selected Airbus A350 aircraft. The feature will be progressively rolled out across the SIA network, with the exception of their Boeing 737-800 NG aircraft, which have no internet connectivity.
In-flight e-shopping on board
Customers have a choice of 4,000 products across a wide range of categories including exclusive airline merchandise, beauty products, fragrances, electronics, and liquor. Purchases will not be available ‘on demand’, but their duty-free priced orders can be delivered on their next Singapore Airlines flight. Customers can also choose to have purchases delivered directly to their homes.
SIA and KrisShop are working with AirFree, Thales, and Panasonic Avionics to offer this all-new in-flight e-shopping experience to customers. By leveraging an industry-first air-to-ground connectivity technology, the system connects KrisShop directly to the aircraft IFE system. This enables both live updates on product availability and credit card authorisation.
…. E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA. Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines
He added that KrisWorld can now go beyond movies, television shows, music, and games, and offer customers more of what they want while flying.
….. KrisShop has been at the forefront of connecting with consumers since our rebranding in 2019. …….. This extends our reach to the travel audience segment, and reinforces our commitment to deliver an integrated user experience to all customers. Chris Pok, CEO, KrisShop
As part of the launch, customers will enjoy a 15% discount on spending a minimum of S$150 on pre-order items for delivery on board their next flight, or a 10% discount with no minimum spend on home delivery orders. KrisFlyer and PPS Club members will accrue KrisFlyer miles for their purchases when they shop on board eligible flights.