AirAsia MOVE (MOVE) has signed a strategic partnership agreement with Tourism Authority of Thailand (TAT) to boost tourism growth in Thailand. As one of Asia’s leading online travel agencies (OTAs), AirAsia MOVE is well placed to support TAT’s Amazing 5 Economy framework, especially the Platform Economy pillar, leveraging digital platforms to deliver seamless travel experiences and drive tourism growth. The collaboration combines traveller insights and platform capabilities to connect international visitors with local experiences across all of Thailand’s 77 provinces.
The three-year strategic partnership will support Thailand’s tourism growth through joint marketing initiatives and co-branded campaigns, the collaboration aims to drive domestic and international travel, create economic opportunities across Thailand, and strengthen the country’s position as a leading global tourism destination. These initiatives, AirAsia MOVE’s traveller insights and digital platform capabilities, are a good fit with TAT’s “Five Must Do in Thailand” campaign.
At the signing ceremony, both parties commented positively about the campaign which aims to unlock new opportunities for Thailand’s tourism ecosystem by leveraging technology, traveller intelligence and regional connectivity to deliver more seamless, meaningful and sustainable travel experiences for travellers around the world.
…. This partnership with AirAsia MOVE marks another important step in advancing the Platform Economy, one of the five strategic pillars that TAT is leveraging to strengthen Thailand’s tourism industry alongside the Life Economy, Night Economy, Subculture Economy and Circular Economy. With a strong regional footprint, AirAsia MOVE is a strategic partner that can help seamlessly connect online and offline travel experiences and leverage data-driven insights to support tourism development in both major and secondary destinations. AirAsia MOVE’s commitment includes promoting travel to UNESCO Creative Cities and green destinations, which represent important directions for Thailand’s tourism future.Thapanee Kiatphaibool, Governor, Tourism Authority of Thailand
Nadia Omer, Chief Executive Officer of AirAsia MOVE, added to her comments, saying:
….. This partnership with the Tourism Authority of Thailand is a pivotal step in advancing regional travel. By actively supporting the ‘Platform Economy’ pillar of the Amazing 5 Economy framework, AirAsia MOVE is uniquely positioned to accelerate this growth. Over the next three years, we will leverage our expansive ecosystem and data-driven insights to transform traveller aspiration into action, directly funneling demand to local operators, empowering communities, and fostering sustainable economic growth across Thailand.
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