AirAsia MOVE expands portfolio to include global attractions

Travelling for fun can mean just going an stretching out on a beach for the duration, but research has shown that more and more people are planning ‘what to do’ before they actually leave home. According to Nadia Omer, CEO of AirAsia MOVE, attractions are no longer an add-on, they are now the fastest-growing segment of global travel. She quoted research from Arival and Phocuswright that shows the experiences sector hit US$271 billion in 2025, with projections that the sector will accelerate toward US$342 billion by 2029, outpacing every other major travel segment. She added that:

…. Travellers today are choosing destinations based on what they can do there. Activities, attractions and immersive local experiences are increasingly shaping travel decisions and spending patterns. The launch of ‘Attractions’ strengthens our position as a comprehensive OTA and ensures we remain relevant in a rapidly evolving travel landscape.

AirAsia MOVE has expanded its offerings to include ‘Attractions’ on its platform via a strategic partnership with @GetYourGuide, enabling everyone to search and book global attractions and travel experiences, activities and tour packages as well as integrate their travel booking experience seamlessly within the app. Download the App free from their website. To mark the launch, MOVE is offering 10% off for all attraction purchases. Travellers also benefit from best price options, reserve now, pay later, and flexible cancellation on the attractions.