New AirAsia Group CCO puts ‘pedal to the metal’

On his first day as new AirAsia Group CCO, former adidas executive Colin Currie was welcomed by AirAsia Group CEO Tony Fernandes. The new Chief Commercial Officer says he’s excited to be joining AirAsia Group and didn’t waste any time getting started, by saying he is .. 

…. confident that, together with its passionate teams, we can put the pedal to the metal in accelerating and solidifying AirAsia’s success as a leading digital tech and lifestyle company in Asean.

About the new AirAsia Group CCO

With his new boss, AirAsia Group CEO Tony Fernandes looking at Group earnings returning to pre-pandemic levels as early as six months from now, Currie has his work cut out for him. He joins the AirAsia Group form his position as former Managing Director of adidas Asia-Pacific, covering Greater China, South Korea, Japan, and Southeast Asia and Pacific countries. 

Currie was credited for improving the brand’s operating model and leading the regional market to record-breaking growth. He was also responsible for making adidas one of the hottest consumer brands in the region, growing the company’s revenue fivefold in Greater China, narrowing the market share gap from fourth to head to head market leadership. He’s excited to use his experience and knowledge in enhancing the overall brand and sales performance, especially in the new digital enterprises to further AirAsia’s growth.

…. This is a big statement on AirAsia’s part to be recruiting Colin as we come out of Covid. It is also a great testament to the brand despite all our issues, as great people continue to join us on this very exciting journey. Tony Fernandes

The AirAsia Group has worked hard to develop and build their digital framework into a digital technology and lifestyle platform. They are now working to rebuild their airline network, largely decimated by border closures, both domestic and foreign. The group is currently operating 700 flights, up from 66 flights in September.

Challenges and opportunities

With resumption of flights for fully vaccinated travellers to Phuket and Bangkok, there is promise that further border Malaysia reopening on 15th November allowing foreign tourists entry into Langkawi will boost confidence. This programme, under the international tourism travel bubble pilot project is the first opportunity for foreign tourists to visit Malaysia since March 2020, when Covid-19 closed the borders.

The opening of the Malaysia-Singapore Vaccinated Travel Lane (VTL) on 29th November will likely only have a small number of flights on the world’s busiest air corridor Singapore – Kuala Lumpur. This is due to restrictions out of Singapore and high demand is likely to see AirAsia’s share grow rapidly. In addition, as both countries have done well in their vaccination programmes, which should result in easier and simpler VTL protocols.

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